CRM’s New Leadership
Posted on Tuesday, May 24th, 2016
CRM’s newly elected President Datuk Jake Abdullah pledges to break more new grounds for commercial radio stations in an increasingly competitive media industry
PETALING JAYA, MAY 20, 2016 – Commercial Radio Malaysia (CRM) is confident of strengthening the standing of radio under the leadership of the newly elected president Datuk Jake Abdullah.
Datuk Jake Abdullah, the Chief Executive Officer of Astro Radio, was elected unopposed at the organisation’s 19th Annual General Meeting bearers for the 2016-18 term. Datuk Jake joined Astro in 1996 as announcer and music executive for hitz.fm and moved up the ranks to the position of Chief Content Officer of Astro Radio in 2012. He assumed his current post in May 2013.
Ms. Erin Hwang Bin Bin (General Manager, Sales, Rimakmur Sdn Bhd under the Star Radio Group) was elected the Vice President whilst Puan Anida Mohd Tahrim (Group General Manager, Media Prima Radio Networks) and Mr. Jeffrey Raymond (Head, Research, Astro Radio) were elected as the Honorary Secretary and Honorary Treasurer respectively.
Datuk Jake thanked the Members of CRM for their faith and confidence in him and pledged to continue to strengthen CRM and set new milestones. He also acknowledged the solid foundations upon which CRM has been placed by outgoing president Mr. Seelan Paul, Chief Executive Officer of Media Prima Radio Networks.
Datuk Jake identified reinforcement as the main thrust of his presidency. This year, CRM welcomed three new members, iMalaysia For Youth (iM4U FM), Cense Media Sdn Bhd (Kupi Kupi FM) and Husa Network Sdn Bhd (Manis FM). These additions mean that the body has a membership that now stands at its highest with 18 members representing 24 commercial radio stations.
CRM has also, engaged a research partner to generate compelling insights and data for Members, advertisers and other business partners. For the next two-and-a-half years GfK will be able to provide applicable market and consumer information gathered to reinforce radio’s presence amongst consumers.
Datuk Jake reiterated the widely accepted view that radio remained a lower entry point for advertises compared with other channels and expressed the belief that the medium will continue to grow.
“Commercial radio will continue to enrich the lives of individuals and create wider public value and service. Our content stimulates a sense of local community and increases awareness of social action in Malaysia while playing a significant economic role promoting local businesses.”
The key for radio moving forward is its continuous ability to work seamlessly with other available platforms, this is already evident in the year on year growth of the digital Radio Adex. Radio is moving from strictly being an FM only platform to a content proposition that’s delivered to our audience no matter which device they’re on.