It is my honor to lead CRM this year! We have never been stronger as an industry with a growing number of members – now totaling 18, diversity in the 24 formats for our listeners and a superior commercial offering for the advertiser. Change is the only constant and I believe it will propel us an industry to be better, so, our focus this year will be to effectively “Embrace and Engage”.
CRM has for the first time ever, partnered with the international research firm of GfK to generate compelling insights, trends and data for our members, advertisers and other business partners. For the next two-and-a-half years GfK will provide us a fresh perspective and a view on digital along with applicable market and consumer information. This will be key factor in the development of innovative content and will serve to further reinforce radio’s strong presence amongst consumers.
Commercial Radio will continue to enrich the lives of individuals and create wider public value and service. Our content strives to be local, increase awareness of social action and will play a significant role promoting local businesses, be they big or small.
We remain committed to engaging with the regulators, the marketing industry and advertising communities while ensuring that we continuously add value to all who engage with us, agnostic of platform.
The future is now and I truly believe that we all have a role in shaping it.