Why Advertise on Radio
Why choose to advertise on radio? There are several compelling reasons to consider the medium:
Reach and Frequency
The average adult listens to the radio for more than 2 hours daily. Radio builds a large audience quickly, and a normal advertising schedule easily allows repeated advertisement impact.
Specialized radio formats, with prescribed audiences and coverage areas, enable advertisers to select the markets they want to reach, tailored to specific genders, age groups, ethnic backgrounds, income groups, educational levels or special interests.
Radio offers its reach, frequency and selectivity at one of the lowest costs per thousand, and production is inexpensive.
Timeliness and immediacy
Radio’s real-time nature allows time-sensitive messages to reach audiences exactly when they need to be reached.
As radio is considered a medium for the people, by the people, messages can be tailored to specific audiences and hit specific notes designed to resonate with the population.
As radio must depend on sound and voice alone, creativity and conciseness drive the strength of each message. As an added bonus, there are no worries about expenditure for visual effects; any images are wholly in the listener’s mind!