Trends & Statistics
- Radio, one of the most preferred engagement media among Malaysians, reaches over 20.2 million people which makes up 97% of the population in Peninsular Malaysia.
- Looking at radio listeners by race, as compared to GfK’s Wave 2 2017 survey, the overall weekly reach increased across all races. The weekly reach among Chinese listeners marks the highest growth this wave, showing an increase from 4.8 million listeners to 5 million listeners (+3.4%), followed by Indian/Others listeners from 1.7 million to 1.8 million (+2.8%) and Malay listeners 13.2 million listeners to 13.5 million listeners (+2.3%).
- Among the various dayparts, breakfast shows and drive shows continue to boast their vast numbers of listenership, reaching 13.6 million and 14.1 million of people aged 10 years and above respectively.
- Within breakfast show listeners, both 20-29 and 30-39 year olds attract a large pool of listeners which each make up 2.9 million listeners respectively. This is followed by listeners aged 10-19 years which reaches more than 2.3 million listeners.
- Similarly, for drive show listeners, 20-29 year old (3.1 million) listeners takes up a significant chunk of listeners, followed by listeners aged 10-19 years (2.9 million) and 30-39 years (2.8 million).
- Following the previous survey, in this wave, night shows continue to reach 20-29 and 10-19 year old listeners the most, touching 2.1 million and 1.9 million listeners.
- 20.2 million (97%) Malaysians tune in to radio. 18 million (89%) out of 20.2 million listeners are residing in urban areas while rural areas captured 2.3 million (11%) listeners.
- 14.7 million, 14.2 million and 2.2 million Malaysians tune into radio at home, inside the car and during work respectively. Listeners who tune into the radio in the car increased the most compared with at home and during work by registering a 2.7% growth in comparison with the previous wave.
- The Central region boasts the highest concentration of radio listeners (7.5 million pairs of ears). 5 million are from Selangor, 1.6 million from Kuala Lumpur and 0.9 million from Negeri Sembilan.
- The North region has the second highest concentration of radio listeners (5.4 million pairs of ears). 2.1 million are from Perak, 1.9 million from Perlis/Kedah and 1.4 million from Penang.
- The South region and East Coast region have 3.8 million and 3.5 million listeners respectively. Johor has 3 million listeners while Malacca has 0.7 million listeners. Kelantan, Pahang and Terengganu have 1.4 million, 1.3 million and 0.9 million listeners respectively.
(Source: GfK RAM Wave 1 2018)