The latest research shows that 9 out of 10 Malaysians tune in to the radio for 16 hours a week on average.
The role of radio has changed significantly since the days when it was the main (or even sole) source of family entertainment. Even as television and satellite communication technology challenged the speed and ubiquity of radio, it remains a portable, personal, present medium. Although listening to the radio is mainly a secondary activity, listeners build strong emotional ties with their favourite stations.
Whether used to wake up in the morning or relax in the evening, radio has a unique ability to positively affect its audience’s mood and environment.