GfK Radio Insights Malaysia 2016
Our research partner GfK conducted a survey on radio behavior in Peninsular Malaysia among those aged 15 to 49 years, with a sample size of 1,000.
The purpose of this survey was to discover the level of engagement with its audience in relation to their response to advertising, the emotions elicited from the different media, and the importance of social media for communication.
Below are the details of the findings:
Statistics regarding how radio delivers advertising and how listeners feel and respond to advertising
Statistics regarding why people listen to radio, and how they feel about radio
Statistics regarding radio’s social media engagement and use, and the reasons why listeners engage with them